prikaz prve stranice dokumenta Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo
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undergraduate thesis
Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo
2019. urn:nbn:hr:146:096080
Vuković, Andrea
VERN University

Cite this document

Vuković, A. (2019). Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, Andrea. "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, Andrea. "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, A. (2019). 'Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo', Undergraduate thesis, VERN University , accessed 13 February 2025, https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković A. Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2025 February 13] Available at: https://urn.nsk.hr/urn:nbn:hr:146:096080

A. Vuković, "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:096080

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Metadata
TitleMarketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo
Title (english)Word of mouth marketing in a small family hotel Maritimo
AuthorAndrea Vuković
MentorKristian Šustar (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad na temu Marketing usmenom predajom u malom obiteljskom hotelu Maritimo istražuje i definira ovu vrstu marketinga i utjecaj na potrošače. Marketing usmene predaje je najstarija poznata metoda marketinga, a posljednjih godina praćenjem novih trendova i tehnološkog razvoja ponovno postaje jedna od najutjecajnijih na ponašanje potrošača. Vrlo je zanimljiv utjecaj ove vrste marketinga posebice u današnje doba sveopće zasićenosti klasičnim načinima promoviranja i oglašavanja proizvoda i usluga. U samom radu praćen je pojam marketinga usmene predaje, njegov povijesni razvoj, vrste i utjecaj na potrošače, kao i vrste i tehnike kojima se marketinški stručnjaci služe koristeći marketing usmene predaje kao sredstvo oglašavanja. Na samom kraju prikazan je pozitivan utjecaj usmene predaje na primjeru obiteljskog hotela Maritimo koji već dugi niz godina ima pozitivne ocjene od strane zadovoljnih gostiju koji pozitivnim stavom na kvalitetnu uslugu privlače nove korisnike usluga hotela.
Abstract (english)
The final thesis on theme Word-of-mouth marketing in a small family hotel Maritimo explores and defines this kind of marketing and influence on customers. Word-of-mouth is the oldest known method of marketing, and in recent years, following new trends and technological development, it is becoming one of the most influential on consumer behavior. The impact of this kind of marketing is particularly interesting, especially in today's general saturation with classic ways of promoting and advertising products and services. The paper deals with the concept of Word-of-mouth marketing, history of development, it's type and impact on consumers, as well as the types and techniques used by marketers. At the very end, the positive influence of the word-of-mouth is shown on the example of a Maritimo family hotel, which, for years back wards, has positive ratings by satisfied guests who positively point to a quality service and attract new users of hotel services in this particular hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:096080
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-13 12:46:04