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Word of mouth marketing in a small family hotel Maritimo
Andrea Vuković (2019)
VERN University of Applied Sciences
Cite this document

Vuković, A. (2019). Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, Andrea. "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, Andrea. "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković, A. (2019). 'Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo', Undergraduate thesis, VERN University of Applied Sciences, accessed 23 September 2019, https://urn.nsk.hr/urn:nbn:hr:146:096080

Vuković A. Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:096080

A. Vuković, "Marketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:096080

Metadata
TitleMarketing usmenom predajom na primjeru malog obiteljskog hotela Maritimo
Title (english)Word of mouth marketing in a small family hotel Maritimo
AuthorAndrea Vuković
MentorKristian Šustar (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad na temu Marketing usmenom predajom u malom obiteljskom hotelu Maritimo istražuje i definira ovu vrstu marketinga i utjecaj na potrošače. Marketing usmene predaje je najstarija poznata metoda marketinga, a posljednjih godina praćenjem novih trendova i tehnološkog razvoja ponovno postaje jedna od najutjecajnijih na ponašanje potrošača. Vrlo je zanimljiv utjecaj ove vrste marketinga posebice u današnje doba sveopće zasićenosti klasičnim načinima promoviranja i oglašavanja proizvoda i usluga. U samom radu praćen je pojam marketinga usmene predaje, njegov povijesni razvoj, vrste i utjecaj na potrošače, kao i vrste i tehnike kojima se marketinški stručnjaci služe koristeći marketing usmene predaje kao sredstvo oglašavanja. Na samom kraju prikazan je pozitivan utjecaj usmene predaje na primjeru obiteljskog hotela Maritimo koji već dugi niz godina ima pozitivne ocjene od strane zadovoljnih gostiju koji pozitivnim stavom na kvalitetnu uslugu privlače nove korisnike usluga hotela.
Abstract (english)
The final thesis on theme Word-of-mouth marketing in a small family hotel Maritimo explores and defines this kind of marketing and influence on customers. Word-of-mouth is the oldest known method of marketing, and in recent years, following new trends and technological development, it is becoming one of the most influential on consumer behavior. The impact of this kind of marketing is particularly interesting, especially in today's general saturation with classic ways of promoting and advertising products and services. The paper deals with the concept of Word-of-mouth marketing, history of development, it's type and impact on consumers, as well as the types and techniques used by marketers. At the very end, the positive influence of the word-of-mouth is shown on the example of a Maritimo family hotel, which, for years back wards, has positive ratings by satisfied guests who positively point to a quality service and attract new users of hotel services in this particular hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:096080
Study programmeTitle: Turizam; smjerovi: Turistički menadžment, Hotelski menadžment
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-03-13 12:46:04