Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga

Martinović, Dora

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undergraduate thesis

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Promotion of sea fish farm from the aspect of social marketing

Dora Martinović (2019)

VERN University of Applied Sciences

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APA 6th Edition

Martinović, D. (2019). Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:081401

MLA 8th Edition

Martinović, Dora. "Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:081401

Chicago 17th Edition

Harvard

Martinović, D. (2019). 'Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga', Undergraduate thesis, VERN University of Applied Sciences, accessed 22 September 2019, https://urn.nsk.hr/urn:nbn:hr:146:081401

Vancouver

Martinović D. Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:081401

IEEE

D. Martinović, "Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:081401

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:081401

Metadata

Title	Promocija uzgajališta morske ribe s aspekta koncepcije društvenog marketinga
Title (english)	Promotion of sea fish farm from the aspect of social marketing
Author	Dora Martinović
Mentor	Ivana Bekić (mentor)
Granter	VERN University of Applied Sciences Zagreb
Defense date and country	2019-02-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Društveni marketing danas nije samo još jedna zakonska obveza koju je potrebno ispuniti, već se integrirao kao uobičajeni način poslovanja. Predstavlja način upravljanja poslovnim procesima s ciljem postizanja pozitivnog učinka na društvo, okoliš i zaposlenike. Izgradnja dobrog odnosa s interesno utjecajnim skupinama i zaposlenicima važan je element korporativne i komunikacijske strategije. Svaka tvrtka društveni marketing primjenjuje s obzirom na dostupne resurse putem marketinških instrumenata te ga komunicira široj javnosti i ciljnim potrošačima alatima promocije: oglašavanja, odnosa s javnošću, unapređenja prodaje, osobne prodaje i direktnog marketing. Predmet istraživanja ovoga rada je analizirati potencijal za korištenje elemenata društvenog marketinga u promociji odabranog poduzeća. Cilj rada je promovirati ponudu poslovnog subjekta kao odgovor na težnju društva za poboljšanjem kvalitete života. Primarnim i sekundarnim istraživanjem utvrđena je sadašnja promotivna aktivnost poduzeća te su analizirani prijedlozi primjene elemenata društvenog marketinga u promociji s obzirom na dostupne resurse poduzeća. Na temelju rezultata provedenoga istraživanja izneseni su prijedlozi razvoja promocijskog spleta zasnovanog na društvenoj koncepciji marketinga.
Abstract (english)	Social marketing today is not just another legal obligation that needs to be met, it has been integrated into common business practice. This approach is developing fast and is becoming a common practice among respectable companies. It refers to how organizations manage their business processes in order to achieve a positive impact on the society, the environment and employees. Building a good relationship with interest – influential groups and employees is an important element of corporate and communication strategy. Every company applies social marketing tools such as advertising, public relations, sales promotion, personal sales and direct marketing. The subject of research is to analyze the potential for using the elements of direct marketing in the promotion of the selected company. The aim of this thesis is to promote the offer of the company as a response to the aspiration of society to improve the quality of life. Primary and secondary research has identified the current promotional activity of companies and the proposals for social marketing applications with regard to available resources through marketing tools. Based on the research results recommendations have been made for the further development of promotional activities through social marketing.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:081401
Study programme	Title: Ekonomija poduzetništva Study programme type: stručni Study level: stručni Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Restricted access
Terms of use
Created on	2019-03-01 13:04:13