The central thesis to this essay is the promotion of a “special” event as a touristic attraction using the manifestation of “December in Pula” as a case study. The essay will be defining the theoretic extents of the organisation of such special events, as well as defining the necessary means to make the communication strategy successful. Following the initial analysis, the essay aims to conduct a detailed analysis of the event itself with the focus on the ladder two (2017.,2018.) and the communication strategy conducted. Throughout the analysis, the essay will showcase the collaboration of the oraganisers with different contingent parties such as partners, sponsors and the media, as well as describing which communication techniques were applied in order to optimise the public interest within the event. The City of Pula is a touristic destination that attracts visitors, especially during the summer season, due to its natural beauties and a variety of programmatic content. The organisers of the event acknowledged the lack of winter program happening within the city, which presented an opportunity to create new winter content. Following the global trend of advent manifestations, “December in Pula” is now being organised as it’s fourth consequential manifestation. This type of event is widely requested by the general public, which is why it’s necessary to carefully plan and organise the communication strategies, which will possibly attract new target audiences. For these reasons, the essay will showcase possible points of communication strategy-improvements, as well as assessing the optimised usage of available communication tools, all together making the event more successful