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Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke
Nikola Horvat (2019)
VERN University of Applied Sciences
Cite this document

Horvat, N. (2019). Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:245379

Horvat, Nikola. "Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:245379

Horvat, Nikola. "Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:245379

Horvat, N. (2019). 'Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke', Undergraduate thesis, VERN University of Applied Sciences, accessed 20 October 2019, https://urn.nsk.hr/urn:nbn:hr:146:245379

Horvat N. Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:146:245379

N. Horvat, "Primjena odabranih alata za internetski marketing na primjeru odabrane tvrtke", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:245379

Metadata
TitlePrimjena odabranih alata za internetski marketing na primjeru odabrane tvrtke
AuthorNikola Horvat
MentorIvo Beroš (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Modernizacijom tehnologije cijeli svijet se mijenja pa time i marketing nalazi nove načine oglašavanja. U posljednjih desetak godina se razvio digitalni marketing kao podvrsta marketinga koja se intenzivno koristi u digitalnom svijetu. Najveće područje digitalnog marketinga zauzima internetski marketing, a unutar njega postoji mnogo alata pomoću kojih se na brži i efikasniji način dolazi do rješenja problema. Autor se u radu služio popularnim alatima internetskog marketinga u svrhu promocije odabranog poduzeća te je došao do rezultata koji pokazuju da su alati u digitalnom marketingu zaista učinkoviti te da je moguća promocija na brži i jeftiniji način za razliku od klasičnog marketinga.
Abstract (english)
By modernizing technology, the whole world is changing, so marketing has new ways of advertising. In the past decade, digital marketing has developed as a marketing subtype that is intensely used in the digital world. The biggest area of digital marketing is internet marketing and there are many tools that help in solving the problem faster and more efficiently. The author has been working with popular internet marketing tools to promote the selected company and has come up with results that show that digital marketing tools are really effective and that promotion in digital marketing is faster and cheaper than in classic marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:245379
Study programmeTitle: Business Informatics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-02-20 12:56:54