prikaz prve stranice dokumenta Analiza korporativnih komunikacija na primjeru trgovačkog lanca
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undergraduate thesis
Analiza korporativnih komunikacija na primjeru trgovačkog lanca
2018. urn:nbn:hr:146:555095
Opravić, Sara
VERN University

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Opravić, S. (2018). Analiza korporativnih komunikacija na primjeru trgovačkog lanca (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:555095

Opravić, Sara. "Analiza korporativnih komunikacija na primjeru trgovačkog lanca." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:555095

Opravić, Sara. "Analiza korporativnih komunikacija na primjeru trgovačkog lanca." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:555095

Opravić, S. (2018). 'Analiza korporativnih komunikacija na primjeru trgovačkog lanca', Undergraduate thesis, VERN University , accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:555095

Opravić S. Analiza korporativnih komunikacija na primjeru trgovačkog lanca [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:555095

S. Opravić, "Analiza korporativnih komunikacija na primjeru trgovačkog lanca", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:555095

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Metadata
TitleAnaliza korporativnih komunikacija na primjeru trgovačkog lanca
Title (english)Analysis of corporate communications on example of retail chain
AuthorSara Opravić
MentorBoris Hajoš (mentor)
GranterVERN University
Zagreb
Defense date and country2018-12-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Odnosi s javnošću imaju važnu zadaću da u tržišnom natjecanju 21. stoljeća pomognu diferencirati kompanije i proizvode. Razvitak tehnologije i globalizacija svakako pomaže odnosima s javnošću i korporativnom upravljanju. Poslovanje Emmezete ovisi o komuniciranju s raznim javnostima te o robi i cijenama. Kompanija svoju djelatnost temelji na usluživanju kupaca, prezentiranju proizvoda i komunikaciji s javnosti, a sve uz pomoć moderne tehnologije. U kompaniji Emmezeta društvene mreže imaju važno mjesto u marketingu.
Abstract (english)
Public Relations have an important task in helping to differentiate companies and products in the 21st Century competition. Customers can thus be informed about the benefits and potential disadvantages of companies and their products. Technological development and globalization certainly help to emphasize the importance of public relations in corporate governance. Emmezete's business depends on an adequate media campaign and communication with various public. The company's business is based on serving customers, presenting products and communicating with the public, all with the help of modern technology. Marketing has a special place in the daily activities of Emmezete employees and the use of the Internet and social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:555095
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-17 15:34:53