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undergraduate thesis
Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box
2018. urn:nbn:hr:146:869622
Sablić, Klara
VERN University

Cite this document

Sablić, K. (2018). Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:869622

Sablić, Klara. "Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:869622

Sablić, Klara. "Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:869622

Sablić, K. (2018). 'Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box', Undergraduate thesis, VERN University , accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:869622

Sablić K. Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:146:869622

K. Sablić, "Odnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:869622

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Metadata
TitleOdnosi s javnošću u promociji novog proizvoda na primjeru personaliziranih kutija Mystery box
Title (english)Public Relations in the Promotion of the New Product on the Example of the Personalised Boxes Called Mystery box
AuthorKlara Sablić
MentorBoris Hajoš (mentor)
GranterVERN University
Zagreb
Defense date and country2018-11-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj ovog završnog rada bio je osmisliti odnose s javnošću za promociju poslovne ideje – dobave personaliziranih poklona i njihove distribucije. Personalizirani pokloni, pod nazivom Mystery box, predstavljaju kutije koje sadržavaju različite proizvode koji se mogu prilagoditi i pokloniti, tj. dostaviti primatelju. Uz ispitivanje stavova i mišljenja ispitanika o svrhovitosti ove ideje, osmišljen je plan komuniciranja s javnošću, a posebno s korisnicima društvenih mreža, kako bi se bolje provela promocija proizvoda.
Abstract (english)
The aim of this final work was to examine the attitudes and opinions of people about personalized presents, and to create public relations strategies for the promotion of such a product. Personalized presents entitled Mystery box represent boxes which contain different products which can be delivered to the recipient. The contents of the box can be customized and are therefore available to the general public. Each consumer can choose what he/she wants his present to contain, or can choose the already suggested presents if he/she wants to, such as: sweet and salty snacks, healthy protein bars, or some other customizable content according to the customer's wish. The boxes will be offered in several shapes and sizes; they will be made of different materials, and the customer will also be able to choose their design. In addition to examining the attitudes and opinions of the respondents, and in order to facilitate the promotion of the product, a plan of communication with the media, such as B2B, and especially social networks' users, has been created.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:869622
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-06 15:05:05