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Public Relations Development Strategy and Promotion of a Film Festival – A Case Study
Ivana Arelić (2018)
VERN University of Applied Sciences
Cite this document...

Arelić, I. (2018). Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:190163

Arelić, Ivana. "Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:190163

Arelić, Ivana. "Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:190163

Arelić, I. (2018). 'Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja', Undergraduate thesis, VERN University of Applied Sciences, accessed 19 August 2019, https://urn.nsk.hr/urn:nbn:hr:146:190163

Arelić I. Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 August 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:190163

I. Arelić, "Strategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:190163

Metadata
TitleStrategija razvoja odnosa s javnošću i promocije filmskog festivala - studija slučaja
Title (english)Public Relations Development Strategy and Promotion of a Film Festival – A Case Study
AuthorIvana Arelić
MentorBoris Hajoš (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Festivali su dio društvenog života i neizostavan su dio svake zemlje i kulture. Slikoviti su ukras gotovo svakog grada i države jer gotovo da i nema mjesta gdje se barem jednom godišnje ne događa neki festival. Dok su neki manji i od lokalne važnosti, drugi su pak prave meke koje okupljaju stotine tisuća ljudi. Ovaj rad bavi se teorijskim i pojmovnim određenjem festivala, globalnim trendovima, odnosima s javnošću u kulturi te studijom slučaja na primjeru festivala Ja BiH. Cilj je bio istražiti na koji su način do sada provođeni odnosi s javnošću ovog festivala i kako ih se može poboljšati. Postavljenim hipotezama željela se utvrditi razina provedenih odnosa s javnošću ranijih festivala, komunikacija na društvenim mrežama te razina zainteresiranosti studenata za posjećivanje sličnih festivala. Analiza je pokazala da organizatori festivala Ja BiH trebaju poboljšati komunikaciju festivala, osobito na društvenim mrežama.
Abstract (english)
Festivals are part of social life and culture in every country. We could say they are "ornament" and there is no city nor state without at least one festival per year. Some of them are smaller with local importance and some are so big that they attract hundreds of thousands of people. This paperwork was about theoretical knowledge of festivals, global trends, public relations and case study on festival named Ja BiH. The main goal of this paperwork was to explore how the public relations of this festival have been carried out so far and how it can be improved. She set out hypotheses to determine the level of public relations of the earlier festivals, social communication networks, and interest of students visiting similar festivals. The analysis has shown that organizers of the Ja BiH Festival should work on communicating the festival, especially through social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:190163
Study programmeTitle: Odnosi s javnošću i studij medija
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-09-10 11:11:57