prikaz prve stranice dokumenta Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću
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undergraduate thesis
Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću
2018. urn:nbn:hr:146:474877
Pavlović, Danijela
VERN University

Cite this document

Pavlović, D. (2018). Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:474877

Pavlović, Danijela. "Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:474877

Pavlović, Danijela. "Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:474877

Pavlović, D. (2018). 'Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću', Undergraduate thesis, VERN University , accessed 12 October 2024, https://urn.nsk.hr/urn:nbn:hr:146:474877

Pavlović D. Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 October 12] Available at: https://urn.nsk.hr/urn:nbn:hr:146:474877

D. Pavlović, "Analiza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:474877

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Metadata
TitleAnaliza uspješnosti provedbe stručne prakse u agencijama za odnose s javnošću
Title (english)Effectiveness analysis of student internship in public relations agencies
AuthorDanijela Pavlović
MentorMirela Holy (mentor)
GranterVERN University
Zagreb
Defense date and country2018-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Primarnim kvalitativnim istraživanjem, dubinskim intervjuom koji je proveden sa studentima Odnosa s javnošću i medija na Veleučilištu Vern' analiziralo se zadovoljstvo studenata praksom u agencijama. Također, intervjuom se analiziralo i zadovoljstvo agencija za odnose s javnošću radom studenata. Analizom dubinskih intervjua ustanovljeno je da je većina studenata zadovoljna praksom u agencijama, načinom na koji se prema njima ophode kao i stečenim znanjem. Studenti, a ni agencije nisu zadovoljni obaveznom praksom od 120 sati. Kako bi praksa bila što učinkovitija na obostrano zadovoljstvo, potrebno je više vremena provedenog u agenciji. Analizom je utvrđeno da su ključni kriteriji za odabir studenata pismenost, proaktivnost, znatiželja, pouzdanost i odgovornost.
Abstract (english)
Students' internship satisfaction in PR agencies was analyzed by primary qualitative research and in-depth interviews with Public Relations and Media students at VERN University. The interview also analyzed the satisfaction of PR agencies with student performance. The in-depth interview analysis established that most students were satisfied with their internship, the way they were treated and the knowledge they acquired. Students and agencies were not satisfied with the 120-hour duration of the internship. In order to make the internship more efficient, more time is to be spent by students in an agency. The analysis established that the key criteria for student selection were literacy, initiative, curiosity, reliability and responsibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:474877
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-19 15:28:03