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undergraduate thesis
Digitalni marketing na primjeru odabranog poduzeća
2023. urn:nbn:hr:146:513723
Beroš, Đana
VERN University

Cite this document

Beroš, Đ. (2023). Digitalni marketing na primjeru odabranog poduzeća (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:513723

Beroš, Đana. "Digitalni marketing na primjeru odabranog poduzeća." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:513723

Beroš, Đana. "Digitalni marketing na primjeru odabranog poduzeća." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:513723

Beroš, Đ. (2023). 'Digitalni marketing na primjeru odabranog poduzeća', Undergraduate thesis, VERN University , accessed 16 July 2024, https://urn.nsk.hr/urn:nbn:hr:146:513723

Beroš Đ. Digitalni marketing na primjeru odabranog poduzeća [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 July 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:513723

Đ. Beroš, "Digitalni marketing na primjeru odabranog poduzeća", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:513723

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Metadata
TitleDigitalni marketing na primjeru odabranog poduzeća
Title (english)Digital marketing using the example of a selected company
AuthorĐana Beroš
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Predmet ovog rada je bio digitalni marketing na primjeru odabranog poduzeća. Rad je napisan sa svrhom da se dobije što bolji uvid u mogućnosti primjene digitalnog marketinga u sektoru ugostiteljstva. U teorijskom dijelu ukratko je opisan razvoj digitalnog marketinga i kanali digitalnog marketinga te pristup suvremenom marketingu. Nadalje, u radu je prikazan marketinški miks lanca restorana Basta, te usporedni prikaz marketinškog miksa najvažnijih konkurenata, kao i prikaz relevantnog primjera dobre prakse. U radu je provedeno anketno istraživanje stavova korisnika o digitalnom marketingu u ugostiteljstvu. Na temelju rezultata provedenog istraživanja formulirane su preporuke za daljnju primjenu digitalnog marketinga u odabranom poduzeću.
Abstract (english)
The subject of this study was digital marketing using the example of a selected company. The paper was written with the aim of getting the best possible insight into the possibilities of applying digital marketing in the hospitality sector. In the theoretical part, the development of digital marketing, digital marketing channels and the approach to modern marketing are briefly described. Furthermore, the paper presents the marketing mix of the Basta restaurant chain, a comparative presentation of the marketing mix of the most important competitors, as well as a presentation of a relevant example of good practice. In the paper, a survey of users' attitudes about digital marketing in the hospitality industry was conducted. Based on the results of the conducted research, recommendations were formulated for the further application of digital marketing in the selected company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:513723
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-05-22 11:33:19