This paper considers proposals for improving marketing communication on social media in aesthetic medicine. The theoretical part of the research deals with the con-cept of marketing communication, the role of social networks in modern communica-tion, the evolution of social media from their beginning to the present day, as well as digital marketing and social media in a business context, with an emphasis on indis-pensable influencer marketing. In the research part, the focus is on the study of user habits on social media, the perception of one's own appearance and the point of view on aesthetic medicine, u-sing examples from real experience. The goal is to reach conclusions about the key factors that influence the decision-making process of consumers, with the intention of improving marketing communication on social media in the field of aesthetic medi-cine. Communicating through social media in aesthetic medicine requires an analysis of contemporary methods. From Instagram to Facebook groups, social media has become a source of both education and misinformation. In the last decade, the influ-ence of social media on the popularity and demand for aesthetic procedures has grown significantly. Platforms like Instagram, TikTok and Facebook have become powerful tools for promoting aesthetic medicine services and showing impressive transformation results.