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undergraduate thesis
Kreiranje novog turističkog proizvoda na odabranom primjeru
2018. urn:nbn:hr:146:077727
Domaćinović, Dora
VERN University

Cite this document

Domaćinović, D. (2018). Kreiranje novog turističkog proizvoda na odabranom primjeru (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:077727

Domaćinović, Dora. "Kreiranje novog turističkog proizvoda na odabranom primjeru." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:077727

Domaćinović, Dora. "Kreiranje novog turističkog proizvoda na odabranom primjeru." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:077727

Domaćinović, D. (2018). 'Kreiranje novog turističkog proizvoda na odabranom primjeru', Undergraduate thesis, VERN University , accessed 21 September 2021, https://urn.nsk.hr/urn:nbn:hr:146:077727

Domaćinović D. Kreiranje novog turističkog proizvoda na odabranom primjeru [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2021 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:077727

D. Domaćinović, "Kreiranje novog turističkog proizvoda na odabranom primjeru", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:077727

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Metadata
TitleKreiranje novog turističkog proizvoda na odabranom primjeru
Title (english)Development of new tourism product on selected example
AuthorDora Domaćinović
MentorKristian Šustar (mentor)
GranterVERN University
Zagreb
Defense date and country2018-05-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu iznesena je ideja stvaranja novog turističkog proizvoda – hotela za vlasnike ljubimaca i njihove kućne ljubimce. Prikazan je razvojni proces koncepta, od ideje do realizacije sa svim svojim sastavnicama. U radu se prikazuju utjecaji razvoja turizma na zajednicu kao i činjenica da je hotelijerstvo kapitalno i radno intenzivna djelatnost. Iako ne postoje precizni statistički podaci s točnim brojem ulaznih i izlaznih turista koji putuju s ljubimcima u Europi, istraživanja koja su provedena (ankete i intervjui) su pokazala da postoji potreba za takvim diferenciranim proizvodom. U radu se analizira nužnost razvoja specifičnog oblika hotelijerstva u Republici Hrvatskoj i opravdanost ulaganja u isti. Cilj ovog rada je da svojim marketinškim, investicijskim i financijskim studijama i analizama posluži kao kvalitetna osnova za detaljniju izradu plana razvoja.
Abstract (english)
This paper presents the idea of creating a new tourist product - hotel for pet owners and their pets. The conceptual development process, from idea to realization with all its components, is presented. This paper presents the effects of tourism development on the community as well as the fact that hotel industry is not only a labor intensive industry but also an industry based on a high level of venture capital. Although there are no accurate statistics with the exact number of inbound and outbound tourists traveling with pets in Europe, conducted research (surveys and interviews) show that there is a need for such differentiated product. The paper analyzes the necessity for the development of specific forms of hotel industry in the Republic of Croatia and the justification for investing in it. With its marketing, investment and financial studies and analyzes, this paper will serve as a quality basis for a more detailed development of further planning.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:077727
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-25 11:56:38