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The importance of design in hotel positioning as tourist product using hotel on the market
Ivan Drapić (2018)
VERN University of Applied Sciences
Cite this document

Drapić, I. (2018). Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:183231

Drapić, Ivan. "Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:183231

Drapić, Ivan. "Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:183231

Drapić, I. (2018). 'Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu', Undergraduate thesis, VERN University of Applied Sciences, accessed 11 December 2019, https://urn.nsk.hr/urn:nbn:hr:146:183231

Drapić I. Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:146:183231

I. Drapić, "Značaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:183231

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Metadata
TitleZnačaj dizajna u pozicioniranju hotela kao turističkog proizvoda na tržištu
Title (english)The importance of design in hotel positioning as tourist product using hotel on the market
AuthorIvan Drapić
MentorKristian Šustar (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-05-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Dizajn i arhitektura su u turizmu oduvijek zauzimali značajno mjesto, osobito u djelatnosti hotelijerstva gdje postaju jedan od ključnih čimbenika pozicioniranja hotela na danas sve zasićenijem tržištu. Neovisno je li riječ o samom hotelu ili tek hotelskom interijeru koji je s vremenom postao nezaobilaznom turističkom atrakcijom, jasno je da se arhitektura smatra ključnim čimbenikom u pozicioniranju hotela. Značaj postaje sve veći u današnje vrijeme kada turistički proizvodi moraju biti sve različitiji, kad je konkurencija sve veća, osnovne usluge koje hotel pruža nisu dovoljne, a lokacija više nije jedini preduvjet jedinstvenosti proizvoda. Upravo je to jedan od razloga zašto je, kao nikada do sada, suradnja turističkih djelatnika, dizajnera i arhitekata postala tako intenzivnom jer kvalitetan vizualni identitet turističkog proizvoda je preduvjet poslovnog uspjeha.
Abstract (english)
In tourism, design and architecture have always had the significant role, especially in the hotel industry, where they have become one of the most important factors in hotel positioning in more and more sated market. No matter is it just the hotel or the hotel interior, which in time has become an unavoidable touristic attraction, it is obvious that architecture is a significant factor in hotel positioning. The significance is becoming bigger nowadays, when tourism products have to be different, the competition is too intense, the basic hotel services are not enough anymore, and the location is not the only precondition for the hotel uniqueness. This is just one of the reasons why, in the present, the cooperation between tourism workers, designers and architects has become so intense, because the quality visual identity of touristic products is the major precondition for business success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:183231
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-05-24 11:11:19