Access restricted to students and staff of home institution
undergraduate thesis
15   3
Development of a hotel brand; the example of the Hilton Worldwide Group
Rebeka Ivoš (2018)
VERN University of Applied Sciences
Metadata
TitleRazvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije
AuthorRebeka Ivoš
Mentor(s)Josipa Jutt Ferlan (thesis advisor)
Abstract
Završni rad naslova Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije analizira razvoj navedenog hotelskog brenda. Za analizu je odabrana Grupacija Hilton koja je jedna od najvećih grupacija u svijetu. Razlog zbog kojeg je izabrana tema hotela Hilton je to što je jedinstven primjer kako hoteli u današnje vrijeme napreduju i šire se kao neizostavni dio svake turističke ponude i destinacije. Svrha istraživanja u završnom radu je dati odgovore na pitanje na čemu hotelski lanac temelji vlastiti uspjeh. Cilj istraživanja je na temelju analize razvoja brenda odabrane hotelske grupacije, dati uvid u način na koji se uspješni hotelski brend danas razvija.
KeywordsHilton brand hotel management hotel chain hotel industry
Parallel title (English)Development of a hotel brand; the example of the Hilton Worldwide Group
GranterVERN University of Applied Sciences
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeprofessional
Study levelundergraduate
Study programmeTourism; specializations in: Tourism Management, Hotel Management
Study specializationTourism Management
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2018-05-11
Parallel abstract (English)
Final work entitled Development of a hotel brand; the example of the Hilton Worldwide Group analyzes the development of the abovementioned hotel brand. The subject of this analysis, the Hilton Worldwide Group, is one of the largest hotel groups in the world. The Hilton Hotel is chosen since it is a unique example of how contemporary hotels are developing as an indispensable part of every tourist offer and destination. The purpose of the research in the final paper is to scrutinize and explain the foundations on which the success of the hotel chain is based. The aim of the research is to provide an insight into how a successful hotel brand develops today based on the analysis of the development within the selected hotel group.
Parallel keywords (Croatian)Hilton brend hotelski menadžment hotelski lanac hotelijerstvo
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:146:441667