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Development of a hotel brand; the example of the Hilton Worldwide Group
Rebeka Ivoš (2018)
VERN University of Applied Sciences
Cite this document

Ivoš, R. (2018). Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:441667

Ivoš, Rebeka. "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:441667

Ivoš, Rebeka. "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:441667

Ivoš, R. (2018). 'Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije', Undergraduate thesis, VERN University of Applied Sciences, accessed 11 December 2019, https://urn.nsk.hr/urn:nbn:hr:146:441667

Ivoš R. Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:146:441667

R. Ivoš, "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:441667

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Metadata
TitleRazvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije
Title (english)Development of a hotel brand; the example of the Hilton Worldwide Group
AuthorRebeka Ivoš
MentorJosipa Jutt Ferlan (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-05-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad naslova Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije analizira razvoj navedenog hotelskog brenda. Za analizu je odabrana Grupacija Hilton koja je jedna od najvećih grupacija u svijetu. Razlog zbog kojeg je izabrana tema hotela Hilton je to što je jedinstven primjer kako hoteli u današnje vrijeme napreduju i šire se kao neizostavni dio svake turističke ponude i destinacije. Svrha istraživanja u završnom radu je dati odgovore na pitanje na čemu hotelski lanac temelji vlastiti uspjeh. Cilj istraživanja je na temelju analize razvoja brenda odabrane hotelske grupacije, dati uvid u način na koji se uspješni hotelski brend danas razvija.
Abstract (english)
Final work entitled Development of a hotel brand; the example of the Hilton Worldwide Group analyzes the development of the abovementioned hotel brand. The subject of this analysis, the Hilton Worldwide Group, is one of the largest hotel groups in the world. The Hilton Hotel is chosen since it is a unique example of how contemporary hotels are developing as an indispensable part of every tourist offer and destination. The purpose of the research in the final paper is to scrutinize and explain the foundations on which the success of the hotel chain is based. The aim of the research is to provide an insight into how a successful hotel brand develops today based on the analysis of the development within the selected hotel group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:441667
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-05-24 11:04:09