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undergraduate thesis
Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb
2018. urn:nbn:hr:146:795573
Vidović, Sara
VERN University

Cite this document

Vidović, S. (2018). Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:795573

Vidović, Sara. "Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:795573

Vidović, Sara. "Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:795573

Vidović, S. (2018). 'Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb', Undergraduate thesis, VERN University , accessed 23 March 2023, https://urn.nsk.hr/urn:nbn:hr:146:795573

Vidović S. Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2023 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:795573

S. Vidović, "Organizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:795573

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Metadata
TitleOrganizacija prodajnog i marketinškog odjela na primjeru hotela - DoubleTree by Hilton Zagreb
Title (english)Organization of sales and marketing department at hotel example - Double Tree by Hilton Zagreb
AuthorSara Vidović
MentorKrunoslav Babogredac (mentor)
GranterVERN University
Zagreb
Defense date and country2018-05-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je oduvijek bio pojam koji je predstavljao Hrvatsku u Europi i svijetu. Ulaskom Hrvatske u Europsku uniju, kao i otvaranjem suradnji s brojnim ostalim državama u svijetu, strani kapital je također prepoznao svoje nove poslovne mogućnosti. Gledajući iz turističke perspektive, gosti, u svojim privatnim ili poslovnim aranžmanima, rado dolaze u sve turističke destinacije, a u zadnje vrijeme, tj. posljednjih desetak godina Zagreb je zasigurno doživio turistički procvat. Oplemenjivanjem sadržaja ponajviše onog zabavnog, ali i poslovnog karaktera, proširila se i turistička smještajna ponuda. Tako je otvoren u širem centru Zagreba i prvi hotel iz lanca Hilton u Hrvatskoj i to pod imenom DoubleTree by Hilton Zagreb. Njegovo uspješno poslovanje može poslužiti kao primjer i ostalim hotelima, a razina kvalitete sadržaja i cjenovna razina propisana je internim normama temelju kojih se vodi poslovanje. U narednom razdoblju, može se očekivati još uspješniji nastavak i povećanje tržišne pozicije koja je oduvijek bila velika s obzirom da se radi o lancu koji je jedan od najpoznatijih u svijetu.
Abstract (english)
Tourism has always been the term that represents Croatia in Europe and the world. By joining Croatia in the European Union and by opening up cooperation with many other countries in the world, foreign capital has also recognized its new business opportunities. Looking out of the tourist perspective, guests, in their private or business arrangements, are happy to come to all tourist destinations, and lately, for the last ten years, Zagreb has definitely experienced tourism boom. By expanding the content of the entertainment and business character, the tourist offer was expanded. It is open in the wider center of Zagreb and the first hotel in the Hilton chain in Croatia under the name DoubleTree by Hilton Zagreb. His successful business is definitely an example for other hotels, and the level of content quality and price level is prescribed by the internal standards underlying the business. In the forthcoming period, one can expect more successful continuation and increase in the market position that has always been great since it is one of the most famous chains in the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:795573
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-24 10:53:33