The diploma thesis "Research on the engagement of followers on social networks of the company Euromusic agency d.o.o." deals with the use of social networks and digital communications in business, in the context of analyzing and improving the engagement of users on social networks. The paper connects the concept of digitization and its impact on public relations. It also explains the role of social networks in business and the habits and behavior of users in the digital environment. The aim of the work is to analyze the engagement of users on social networks Facebook and Instagram profile of Music Center, i.e. Euromusic agency. The survey, which involved the target audience of the Euromusic agency company, looked into the reasons for joining social networks, the kind of content followed by the target audience of the Music Center and the type of content which encourages the company's target audience to interact. 198 customers of the Music Center were surveyed with a questionnaire. Respondents gave the information about their habits and behavior on social networks and saying what kinds of posts encourage them to engage the most. Using an in-depth interview, the target group of musicians within the Music Center was questioned about their habits of using social networks and following the Music Center on Facebook and Instagram profiles. The results show that respondents prefer content in the form of videos. They point out that announcements related to discounts, new products, educational videos and instrument demonstrations encourage them to engage the most.