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undergraduate thesis
Digitalni marketing na primjeru turističke agencije
2023. urn:nbn:hr:146:450977
Bojka, Marta
VERN University

Cite this document

Bojka, M. (2023). Digitalni marketing na primjeru turističke agencije (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:450977

Bojka, Marta. "Digitalni marketing na primjeru turističke agencije." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:450977

Bojka, Marta. "Digitalni marketing na primjeru turističke agencije." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:450977

Bojka, M. (2023). 'Digitalni marketing na primjeru turističke agencije', Undergraduate thesis, VERN University , accessed 14 May 2024, https://urn.nsk.hr/urn:nbn:hr:146:450977

Bojka M. Digitalni marketing na primjeru turističke agencije [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 May 14] Available at: https://urn.nsk.hr/urn:nbn:hr:146:450977

M. Bojka, "Digitalni marketing na primjeru turističke agencije", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:450977

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Metadata
TitleDigitalni marketing na primjeru turističke agencije
Title (english)Digital marketing on the example of a travel agency
AuthorMarta Bojka
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2023-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni je marketing moderan marketing koji daje mjerljive rezultate, podrazumijeva orijentaciju na potrošača, razvoj poslovnog programa i usmjerenost prema ciljevima. Turizam je globalna djelatnost i aktivnost pa je pojava digitalnog marketinga ojačala komunikaciju turističkih subjekata s odabranim skupinama na globalnoj razini. Digitalni marketing koristi kanale i alate kao što su SMM, SEO, e-pošta, sadržajni marketing, partnerski marketing itd. Digitalne tehnologije omogućuje primjenu novih alata za statističku obradu podataka o korisnicima, stvaraju se baze informacija o korisnicima te je omogućena precizna segmentacija tržišta kao i praćenje uspješnosti kampanja u stvarnom vremenu. U radu je provedeno istraživanje o iskustvima korisnika vezano uz primjenu digitalnih marketinških alata u turizmu. Na temelju spoznaja do kojih se došlo tijekom izrade rada, u radu je izložen i prijedlog digitalne marketinške komunikacije za odabranu turističku agenciju Promajna Tours.
Abstract (english)
Digital marketing is modern marketing that provides measurable results, implies consumer orientation, business program development and goal orientation. Tourism is a global business activity, therefore the emergence of digital marketing has strengthened the communication of tourism entities with selected groups on a global level. Digital marketing uses channels and tools such as SMM, SEO, e-mail, content marketing, partner marketing, etc. Digital technologies enable the application of new tools for statistical processing of user data, user information databases are created, and precise market segmentation is enabled as well as monitoring the success of campaigns in real time. In the paper, research was conducted on user experiences related to the application of digital marketing tools in tourism. Based on the knowledge gained during the creation of the work, the proposal for digital marketing communication for the selected tourist agency Promajna Tours is presented in the work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:450977
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-13 14:40:22