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undergraduate thesis
Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima
2018. urn:nbn:hr:146:108361
Šarić, Antonia
VERN University

Cite this document

Šarić, A. (2018). Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:108361

Šarić, Antonia. "Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:108361

Šarić, Antonia. "Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:108361

Šarić, A. (2018). 'Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima', Undergraduate thesis, VERN University , accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:146:108361

Šarić A. Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:146:108361

A. Šarić, "Marketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:108361

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Metadata
TitleMarketinški plan organizacije događanja s temom održivog uzgoja biljaka u interijerima
Title (english)Marketing plan of an event with on the topic of sustainable interior plants cultivation
AuthorAntonia Šarić
MentorŽeljko Trezner (mentor)
GranterVERN University
Zagreb
Defense date and country2018-01-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Događanjem koje je predmet ovoga rada želi se potaknuti milenijalce koji žive u gradovima na uzgoj sobnoga bilja u interijerima. Sobno bilje u interijeru pročišćava zrak što direktno utječe na poboljšanje zdravlja ljudi. Upravo zbog toga, poslovanje događanja koje je predmet ovoga rada društveno je odgovorno jer se putem edukativnih predavanja educira lokalno stanovništvo o tome koliko su važne biljke i čisti zrak za zdravlje ljudi. Također, trenutno postoji globalni trend uzgoja sobnoga bilja koji se brzo širi zahvaljujući društvenim mrežama i blogovima. Milenijalci su najveći korisnici blogova i društvenih mreža pa su upravo oni pridonijeli popularizaciji ovog trenda. Ovim radom želi se utvrditi prepoznatljivost toga globalnoga trenda u Hrvatskoj među pripadnicima milenijalaca, postoji li među njima interes za trendom uzgoja sobnoga bilja, postoji li konkurencija na hrvatskom tržištu i kakva je, te postoji li interes među milenijalcima za uslugama koje se planiraju nuditi na događanju koje je predmet ovoga rada. Metoda korištena za potrebe istraživanja tržišta jest anketiranje provedeno putem interneta. Iz istraživanja je zaključeno da je trend uzgoja sobnog bilja u interijerima među milenijalcima u Hrvatskoj prepoznat i da postoji potražnja za istim. Također, potvrđeno je da dio ispitanika pokazuje interes za edukativnim predavanjima o sobnom bilju i uslugama radionica. Za potrebe izrade marketinškog miksa izrađena je analiza konkurencije iz koje je vidljivo da su se konkurentska događanja počela razvijati tijekom 2016. i 2017. godine, te da se odvijaju u proljeće.
Abstract (english)
The event, which is the subject of this thesis, aims to encourage millennials living in the cities to grow home plants. Home plants purify the air, which has a direct effect on improving human health. The event which is the subject of this thesis plans to offer educative lectures about how important are plants and clean air for human health. Also, the global trend of growing home plants that is rapidly expanding thanks to social networks and blogs. Millennials, the largest users of blogs and social networks, have contributed to the popularization of this trend. This paper seeks to establish the recognizability of this global trend in Croatia among members of the millennials, whether there is an interest in the trend of plant growing, whether there is competition in the Croatian market and what is it and whether there is an interest among the millennials for services planned to be offered at the event which is the subject of this paper. The method used for market research purposes is polling conducted through the Internet. It is concluded that the trend of growing home plants in interiors among millennials in Croatia has been recognized and that there is a certain demand on the market for it. It was also confirmed that some of the respondents showed interest in educational lectures on house plants and workshops services. For the purpose of making a marketing mix, a competition analysis shows that competing events started to develop during 2016 and 2017 and that they are taking place during spring.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:108361
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-08 15:34:02