Hospitality today represents a very popular and developed economic activity and an important source of income for many countries of the world. However, the development of hotel industry increases pressure on the environment, resulting in obstacles to future development and growth as the hotel's basic hotel resource is the environment in which the hotel is located. The development of mass tourism has had negative effects, and some of them have a high consumption of water, energy and resources, increased waste, increased greenhouse gas concentrations, extinction of certain animal and plant species due to climate changes and pollution, and the like. For this reason, together with the concept of sustainable development in tourism, there is a need for the development of sustainable hotels that will respect the principles of sustainable tourism through all three levels, ecological, social and economical. Sustainable hotels are designed, built and / or adapted to the concept of sustainable development and they achieve greater efficiency in their business without compromising the comfort of the guest and at the same time reduce the negative impact on the environment and communal costs. This paper presents the concept of the development of a sustainable tourism product Hotel Rastočki biser in Rastoke near the town of Slunj.