The topic of this paper is based around gastronomic tourism as one of the most imporant segments of modern tourism and one of the most indispensable causes of todays touristic trends. Gastronomic tourism has become an integral part of modern tourism. Its development contributes to the growth and development of a tourist destination which creates a positive image of a certain destination and highlights its attractions. This paper shows the impact of gastronomic tourism on a particular destination, in this case the island of Brač. The island of Brač has proven itself to be an extremely attractive destination with a rich tourist and gastonomic offer based on Mediterranean cuisine, known all around the world as the healthiest diet. Many restaurants, tavern and family-run farms shape the gastronomic offer by providing local food and drinks such as lamb, variety of fish dishes, local homemade desserts, homemade brandy and wine. Also presented in this paper is the tradition of growing and picking olives as well as the production of olive oil right there on the island. The island of Brač is considered to be the strongest olive growing region in Croatia, and the quality of their extra virgin olive oil has been recognized worldwide and has won many awards. Also a part of the traditional values of the island is growing vines and the production of premium quality wine from the sort „plavac mali“. In this paper you can find listed a number of opportunities for the improvement of gastronomic tourism in the island of Brač, based on gastronomic tourism offers in other Mediterranean countries like Spain, Italy or Greece.