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undergraduate thesis
Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.
2021. urn:nbn:hr:146:238885
Bećirević, Hana
VERN University

Cite this document

Bećirević, H. (2021). Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d. (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:238885

Bećirević, Hana. "Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:238885

Bećirević, Hana. "Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:238885

Bećirević, H. (2021). 'Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.', Undergraduate thesis, VERN University , accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:146:238885

Bećirević H. Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d. [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:238885

H. Bećirević, "Studija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:238885

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Metadata
TitleStudija slučaja korporativnih komunikacija Svpetrvs hoteli d.d.
Title (english)Corporate communications case study Svpetrvs hotels
AuthorHana Bećirević
MentorMirela Holy (mentor)
GranterVERN University
Zagreb
Defense date and country2021-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Predmet i cilj rada bio je istražiti korporativne komunikacije na primjeru kompanije Waterman Svpetrvs hoteli d.d.. Istraživala se organizacijska atmosfera i zadovoljstvo zaposlenika. Analizirana je komunikacija društvenim mrežama i objašnjena je organizacijska struktura kompanije. Uz promatranje etnološkom metodom „participant observation", provedeno je istraživanje metodom fokus grupe od osam ispitanika i dubinskog intervjua s direktoricom ljudskih potencijala te je dana usporedba rezultata. Može se zaključiti kako se kompanija nalazi u krizi, nije sklona promjenama i organizacijska struktura ne prati rast kompanije.
Abstract (english)
The subject and aim of the paper were to describe corporate communications on the example of the company Waterman Svpetrvs hoteli d.d.. The organizational atmosphere and employee satisfaction were examined. Communication via social networks was analysed and the organizational structure of the company was explained. In addition to the observation, a focus group study was conducted on eight respondents and an in-depth interview with the Director of Human Resources, and a comparison of the results was given. It can be concluded that the company is in crisis, not prone to change and the organizational structure does not follow the growth of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:238885
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-08-27 12:41:08