The paper explains the importance of animation and sports-recreational offer within the framework of contemporary tourism trends, storytelling and the experience economy in tourism. New trends dictate the involvement of the guest in the creation of content by listening to his specific and individual wishes and needs. Therefore, in addition to the standard activities included in this form of offer, guests want to organize their vacation with new experiences and knowledge that will provide them with an independent experience. The umbrella term for this trend is the tourism of special interests characterized by sustainability, individuality, innovation and adaptation, as opposed to the disastrous effects of mass tourism. Despite this, tourist animation often does not recognize all the possibilities of including a diverse and creative program in the offer of animation and recreation. Two tourist facilities serve as an example of proving the thesis - Istra Premium Camping Resort (5*) in Poreč, which is owned by the company Valamar Riviera, and Capsis from the Blue Resort in Crete, Greece. These two tourist facilities are suitable for comparison because they belong to the so-called. Mediterranean basin that can be viewed in a similar context. The author proposes as a tool that tourist animation could be used to create distinctive offers are the traditions and specific cultural characteristics of certain countries, given the great interest of tourists for these categories. In this light, he suggests ways in which animation and recreation can be used to further innovate the content offered by tourist facilities.