prikaz prve stranice dokumenta Analiza ponašanja potrošača prilikom odabira turističke agencije
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undergraduate thesis
Analiza ponašanja potrošača prilikom odabira turističke agencije
2020. urn:nbn:hr:146:852863
Triska, Matej
VERN University

Cite this document

Triska, M. (2020). Analiza ponašanja potrošača prilikom odabira turističke agencije (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:852863

Triska, Matej. "Analiza ponašanja potrošača prilikom odabira turističke agencije." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:852863

Triska, Matej. "Analiza ponašanja potrošača prilikom odabira turističke agencije." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:852863

Triska, M. (2020). 'Analiza ponašanja potrošača prilikom odabira turističke agencije', Undergraduate thesis, VERN University , accessed 30 September 2023, https://urn.nsk.hr/urn:nbn:hr:146:852863

Triska M. Analiza ponašanja potrošača prilikom odabira turističke agencije [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2023 September 30] Available at: https://urn.nsk.hr/urn:nbn:hr:146:852863

M. Triska, "Analiza ponašanja potrošača prilikom odabira turističke agencije", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:852863

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Metadata
TitleAnaliza ponašanja potrošača prilikom odabira turističke agencije
Title (english)Customer behaviour analysis when choosing a travel agency
AuthorMatej Triska
MentorIrena Miljković Krečar (mentor)
GranterVERN University
Zagreb
Defense date and country2020-10-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Živimo u vremenu u kojem tehnologija ima velik utjecaj na naše živote pa tako i na poslovanje poduzeća. Opstanak i uspjeh poduzeća uvelike ovisi o tome kako se prezentiraju potrošačima na internetu. Potrošači svakodnevno donose odluke koje se odnose na proces razmjene i potrošnje proizvoda i usluga te prolaze kroz proces donošenja odluke o kupnji koja započinje prepoznavanjem potrebe a završava kupnjom i postkupovnim ponašanjem. Tehnologija je uvelike utjecala i na razvoj turizma te su se pojavile platforme koje turistima olakšavaju rezervaciju raznih sadržaja i poboljšavaju iskustvo putovanja. Ovaj rad se temelji na istraživanju ponašanja potrošača prilikom odabira turističke agencije. Cilj istraživanja bio je ispitati navike potrošača pri korištenju usluga turističkih agencija, te ispitati poslovni potencijal otvaranja web stranice s objedinjenim popisom svih agencija i aranžmana te komentarima i ocjenama ljudi koji su koristili njihove usluge. Rezultati istraživanja su pokazali da većina ispitanika smatra da bi im takva web stranica bila od koristi, a te trećina ispitanika misli da bi češće putovali preko turističke agencije da takva stranica postoji.
Abstract (english)
We live in a time when technology has a big impact on our lives as well as on the business of the companies. The survival and success of companies largely depend on presenting themselves online to consumers. Consumers make daily decisions related to the process of products and services exchange and consumption and, they go through a decision-making process that begins by recognizing a need and ends with buying and post purchase behavior. Technology has greatly influenced the development of tourism and platforms have emerged making tourists easier to book various facilities and improve the travel experience. This thesis is based on the research of consumer behavior when choosing travel agencies. The aim of the research was to examine the habit of consumers when using the services of travel agencies and to examine the business potential of developing a website with a list of all agencies and their arrangements as well as people’s reviews when using their services. The result has shown that the majority of respondents believe that a website would be useful and a third of them think they would travel more often with travel agencies if such a website exists.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:852863
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-19 11:47:57