prikaz prve stranice dokumenta Utjecaj Instagrama na promociju brenda Gymshark
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undergraduate thesis
Utjecaj Instagrama na promociju brenda Gymshark
2020. urn:nbn:hr:146:863074
Telišman, Patricia
VERN University

Cite this document

Telišman, P. (2020). Utjecaj Instagrama na promociju brenda Gymshark (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:863074

Telišman, Patricia. "Utjecaj Instagrama na promociju brenda Gymshark." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:863074

Telišman, Patricia. "Utjecaj Instagrama na promociju brenda Gymshark." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:863074

Telišman, P. (2020). 'Utjecaj Instagrama na promociju brenda Gymshark', Undergraduate thesis, VERN University , accessed 15 May 2021, https://urn.nsk.hr/urn:nbn:hr:146:863074

Telišman P. Utjecaj Instagrama na promociju brenda Gymshark [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2021 May 15] Available at: https://urn.nsk.hr/urn:nbn:hr:146:863074

P. Telišman, "Utjecaj Instagrama na promociju brenda Gymshark", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:863074

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Metadata
TitleUtjecaj Instagrama na promociju brenda Gymshark
AuthorPatricia Telišman
MentorMarija Volarević (mentor)
GranterVERN University
Zagreb
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Universal decimal classification
(UDC)
Abstract
Društvene mreže postale su integralan dio naših života. One su bitna komponenta internetske revolucije te su kao takve bitan alat oglašavanja, promocije i privlačenja novih potrošača. Kreiranjem strateškog i kvalitetnog sadržaja, brendovi imaju mogućnost stvoriti dobre odnose s korisnicima i osluškivati njihove potrebe što je u konačnici ključno za uspjeh brenda. Cilj ovog rada bio je ispitati koliko je značajan utjecaj sadržaja i načina komunikacije brenda Gymshark na Instagramu. Odabrani metodološki pristup bila je analiza sadržaja uz pomoć koje je ustanovljeno na koji način odabrani brend koristi društvene mreže u promociji svojih proizvoda. Glavni rezultati analize prikazali su preferirani format objava, koje su najčešće teme objava te na koji način i u kojoj mjeri brend potiče angažman korisnika.
Abstract (english)
Social media is an integral part of our lives. It is an important part of the internet revolution and as such is an important tool for advertising, promoting and attracting new consumers. By creating strategic and quality content, brands have the ability of forging good relations with the users and pay attention to their needs which ultimately results in the overall success of the brand. The end goal of this research was to see how significant is the influence of the content and the way of communicating by the brand Gymshark on Instagram. The chosen method was content analysis by which it was established how the brand uses social media to promote its products. The main results of the analysis have shown the overall preferred post format, the most common topics of the posts in addition to how and how much the brand encourages user engagement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:863074
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-14 21:29:48