The turbulence of the modern business environment is manifested in high-intensity changes. New business conditions require a fundamental and constant transformation of the way companies operate to find new sources of sustainable competitive advantage, based on developing internal capacities for continuous innovation of products, services, technologies, organizations, markets and processes. The intensity of the entrepreneur in the company depends on the motivation of the employees and the entrepreneurial organizational culture. Corporate entrepreneurship in a narrower sense represents formal and informal activities aimed at creating new ventures within existing organizations, creating new business entities in cooperation with an existing organization or transforming an existing organization through strategic renewal. The development and application of entrepreneurial activity in corporations is reflected in the strengthening of their vitality, precisely through the fact that empowered employees are the bearers of entrepreneurial activities. Entrepreneurial organizational culture is a prerequisite for entrepreneurial activities of employees in corporations, whose characteristics encourage and facilitate such behavior. This is in line with the view that motivation is an expression of people’s inner needs for self-realization in the workplace.