The research problem stems from the inadequate catering offer of camps in the Adriatic region. On the basis of the recognized research problem, the subject of the study was the business plan of the catering concept "Craft Corner" in the Camp Lanterna. The investment decision in the above project is based on the analysis of future revenues, marketing mixes, technical-technological analysis of the future location, technical description of the project. Methods of analysis, synthesis, induction, deduction, compilation, generalization and statistical method were used during the work. The project's financial analysis and performance rating show that the project is liquid, economical, and brings a satisfactory level of revenue. Based on a business plan design and project effectiveness analysis, it can be concluded that it is profitable to invest in the entrepreneurial project of the catering concept "Craft Corner" at Camp Lanterna.