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Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna
Luka Madirazza (2018)
VERN University of Applied Sciences
Cite this document

Madirazza, L. (2018). Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:695866

Madirazza, Luka. "Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:695866

Madirazza, Luka. "Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:695866

Madirazza, L. (2018). 'Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna', Undergraduate thesis, VERN University of Applied Sciences, accessed 19 February 2020, https://urn.nsk.hr/urn:nbn:hr:146:695866

Madirazza L. Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2020 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:695866

L. Madirazza, "Poslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:695866

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Metadata
TitlePoslovni plan ugostiteljskog koncepta "Craft kutak" u kampu Lanterna
Title (english)Business plan of the catering concept "Craft Corner" in the camp Lanterna
AuthorLuka Madirazza
MentorJosipa Cvelić Bonifačić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Problem istraživanja proizlazi iz nedostatne ugostiteljske ponude kampova na području jadranske Hrvatske. Na temelju prepoznatog problema istraživanja odabran je predmet istraživanja poslovni plan ugostiteljskog koncepta „Craft kutak“ u kampu Lanterna. Odluka o ulaganju u navedeni projekt temelji se na analizi budućih prihoda, marketing miksa, tehničko-tehnološke analize buduće lokacije, tehničkog opisa projekta. Prilikom izrade rada korištene su metode analize, sinteze, indukcije, dedukcije, kompilacije, generalizacije te statističke metode. Financijska analiza projekta i ocjena učinkovitosti pokazuju kako je projekt likvidan, ekonomičan i donosi zadovoljavajuću razinu prihoda. Na temelju izrade poslovnog plana i analize učinkovitosti projekta, može se zaključiti da je isplativo ulagati u poduzetnički projekt ugostiteljskog koncepta „Craft kutak“ u kampu Lanterna.
Abstract (english)
The research problem stems from the inadequate catering offer of camps in the Adriatic region. On the basis of the recognized research problem, the subject of the study was the business plan of the catering concept "Craft Corner" in the Camp Lanterna. The investment decision in the above project is based on the analysis of future revenues, marketing mixes, technical-technological analysis of the future location, technical description of the project. Methods of analysis, synthesis, induction, deduction, compilation, generalization and statistical method were used during the work. The project's financial analysis and performance rating show that the project is liquid, economical, and brings a satisfactory level of revenue. Based on a business plan design and project effectiveness analysis, it can be concluded that it is profitable to invest in the entrepreneurial project of the catering concept "Craft Corner" at Camp Lanterna.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:695866
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-03-13 16:01:40