The perception of a particular destination can vary considerably before and after the visit. If an individual has not visited the destination, they will create associations to it based on the media image or personal stories of those who have already visited the destination. That is why it is important to know what perception potential tourists have about a particular destination even before choosing to visit it. The survey carried out wanted to find out whether there were statistically significant differences in the perception of Hvar by those who visited it against those who did not. The results of the survey, applied to 151 respondents, showed that in certain areas there were differences between the mentioned group of respondents. Statistically, significant differences are evident in the number of days they would spend in the city, where there are a greater number of those who have not visited it and would consider spending 2 to 5 days. The difference between the two groups of respondents is also evident in the question of the period during which they would visit Hvar, and a larger percentage of those who have not visited the town would come in the period from July to September. The disagreement can be read in regards to the safety of the city. A greater number of people who have visited Hvar responded positively (that Hvar is safe) against those who have not visited.