The purpose of this paper is to explore the ways of marketing communication of the selected travel agency Ambassador Travel on social networks and offer possible improvements. Due to the explosive growth of popularity and the use of social networks over the past years, today they are considered to be one of the most powerful tools for promoting companies and improving businesses on the internet. In the core of e-marketing there is the creation of profiles on numerous and diverse social networks, management of them, and the creation of written and visual content for publication. All of that for the purpose of branding, promotion of products and services or for the purpose of improving the position of the website itself. The strategic mistake of the company is not maximizing the exploitation of the marketing potential of social networks. The subject of the research of this specialist undergraduate professional work is the marketing communication of the travel agency Ambassador Travel on social networks, and emphasis is placed on Instagram and Facebook. In this paper is a description of nautical tourism in Croatia, a description of managing social networks in tourism, defining problems and working methodologies. Finally, the paper analyses all the answers received through the in-depth interview and the questionnaire and analyses the overall conclusion of the conducted research.