Socially responsible business represents the voluntary commitment of the organization to take responsibility for the consequences of its action on the environment and society as a whole. The dynamics of the development and application of this concept in the Republic of Croatia should be seen in the context of the historical legacy of the former state, economic and social opportunities in post-war years, and accession to the European union. Analysis of the state of social responsibility in the Republic of Croatia, as well as a comparison with the example of the Kingdom of Sweden showed that there are a good number of companies in the Republic of Croatia that align their business with the proposed European union on guidelines, but there is no coordinated strategy for promoting social responsibility by the Government.Inter-sector cooperation and dialogue are limited.Reporting on socially responsible behavior is not systematic. Companies have no elaborated systematic social responsibility implementation strategies at the management level, as well as in other aspects of their business, as well as a elaborated approach to community life. The wider public, respectively consumers, are not sufficiently educated about the benefits that this concept carries. Although the Republic of Croatia and the Kingdom of Sweden can not be compared either in the historical or economic context, the model of social responsibility of the Kingdom of Sweden offers a way to overcome the observed weaknesses, the improvement of the economy and the development of the human society.