In the comparison of public relations agencies it wants to present the current state of the agencies in the Croatia. Before that, the paper deals generally with public relations, techniques, models and how they work. He has been concerned with public relations in other countries and has been familiar with history and history throughout history. The work center is a comparison of agencies in the Croatia, how they function, deal with and find information about themselves. The research includes the following segments: research of the Croatian market for public relations agencies, research on the ways of cooperation with clients and media agencies, and the definition of conclusions and recommendations for the successful management of the Croatian agencies' image. To achieve this, several agencies have been dealt with through their work and their activities by using two methods such as: analyzing the content of Croatian agency websites and deep interviews with leading individuals from selected agencies, representatives of client agencies and media representatives. In order to understand the situation with public relations agencies in the Croatia, it was necessary to collect all necessary data. During the research, problems with the arrival of data in some agencies have arisen because they either did not have the time, or they emphasized that they could not provide some information or did not have enough updated information on their websites. Clearly, there are agencies that have provided all the required information in detail and who have updated their website in a detailed way, all of which shows the height and quality of professionalism. In order to cope with all the disadvantages of information and to make certain agencies better professionalized, it is necessary to point to certain omissions which each agency should be aware of whether to survive on the market and to go in step with time.