The master thesis of this paperis to show insight in to socially responsible marketing and its importance and impact on the company's image. The paper emphasizes the importance of socially responsible marketing as an imperative for achieving competitiveness and establishing a good image. Socially responsible businessis a contemporary business practice that is being applied by an increasing number of companies. The paper emphasizes thei mportance of socially responsible marketing as an imperative for achieving competitiveness and establishing a goodimage. Socially responsible businessis a contemporary business practice that is being applied by an increasing number of companies. The trend of socially responsible business has expanded all over the world, and in Croatia as well. In today's business conditions marked by strong competition, consumer sensitivity increases, and that has a growing impact on business success. This way of doing business involves taking care of the employees, the community and the environment in which the company is located. The first part of the paper presents the theoretical determinants of socially responsible marketing, its image and the impact on business. The second part of the paper presents the selected company Vipnet and the impact of socially responsible marketing on the image of the mentioned company.