prikaz prve stranice dokumenta Destination Image Comparison of Five Croatian Islands
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Destination Image Comparison of Five Croatian Islands
U: Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. str. 335-346. urn:nbn:hr:146:181779
Kolega, Maja; Miljković Krečar, Irena

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Kolega, M. i Miljković Krečar, I. (2021). Destination Image Comparison of Five Croatian Islands. Mediterranean : Impressions, Concepts, Stories (str. 335-346). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, Maja i Irena Miljković Krečar. "Destination Image Comparison of Five Croatian Islands." Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021, str. 335-346. https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, Maja i Irena Miljković Krečar. "Destination Image Comparison of Five Croatian Islands." U Mediterranean : Impressions, Concepts, Stories, 335-346. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. Citirano 16.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, M. i Miljković Krečar, I. (2021) 'Destination Image Comparison of Five Croatian Islands', Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), Zagreb, str. 335-346. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:181779 (Datum pristupa: 16.04.2025.)

Kolega M, Miljković Krečar I. Destination Image Comparison of Five Croatian Islands. Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); 2021. Str. 335-346. [pristupljeno 16.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:181779

M. Kolega i I. Miljković Krečar, "Destination Image Comparison of Five Croatian Islands", Mediterranean : Impressions, Concepts, Stories Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:181779 [Citirano: 16.04.2025.]

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Podaci o radu
Naslov (engleski)Destination Image Comparison of Five Croatian Islands
AutorMaja Kolega
AutorIrena Miljković Krečar
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The main goal of this research was to compare destination images of five Croatian islands (Krk, Loπinj, Pag, Hvar and Vis). The islands were chosen among the twelve largest and most visited Croatian islands. The choice was based on their distinctiveness which had been examined in a preliminary study. An anonymous questionnaire, measuring different attributes of destination image (entertainment, culture, gastronomy, nature and pricing) was given to a sample of students at various study programmes. Participants had to evaluate the destination image for each island, and then rank the islands according to each attribute, in order to measure their relative destination image. The relative destination image could differ from the absolute image and therefore be of crucial importance in choosing a particular destination, especially when choices are limited due to financial or other obstacles. The obtained results were compared and discussed taking into account previous participants’ experiences of visiting a particular island. Additionally, the main sources of perceived destination image were analysed for the participants who did not have direct visiting experience. Based on the obtained results, practical recommendations for targeted marketing management of the future island destination images were given.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaMediterranean : Impressions, Concepts, Stories
Naslov serijeMediterranean Issues
Brojčani podacivol. 3, str. 335-346
ISBN978-953-7964-96-2 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-06-9 (VERN' Group)
URN:NBNurn:nbn:hr:146:181779
Datum objave publikacije2021
SkupNaziv: Mediterranean Islands Conferece
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2020-09-16
Datum završetka: 2020-09-19
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-16 06:18:07