The subject of the investigation of this final work is the Brina d.o.o. company based in Livno, Bosnia and Herzegovina. The basic activity of this company is service activities. The company revenue its resources through the operations of several sister companies. For the purpose of this final work, professional literature was used in the area of life cycle of enterprises, internal and external factors influencing the development of family business and enterprises, and growth and development of enterprises. In addition to analysing professional literature as the basic setting of this final paper, the purpose of this paper is to conduct research in the form of an analysis of business operations of the company Brina d.o.o. The paper presents the profile of the company Brina d.o.o., presents the history of the company through its developmental stages and influential factors that directed its growth and development. The method of interviewing the owner of the family companyand the method of observation of the author of the work, who is the Deputy Managing Director of the company, identified internal and external factors of particular importance for further growth and development of the company. This refers to strengths and weaknesses of the company Brina d.o.o., on which the company can base its growth and development in the future, but also to “bottlenecks” in terms of weaknesses and threats from the environment identified by the analysis as the most restrictive for the realisation of future strategic plans of the company. The identified strengths of the company include long tradition of successful business operations of Brina d.o.o.,quality business personnel, operational performance, wide range of services and products, etc. Weaknesses are mainly related to weak fragmentation of different companies.