Tourism is a key economic sector in Croatia, and camping tourism is playing an increasingly important role, especially along the Adriatic coast. For the long-term development of camping tourism, it is necessary to continuously improve service quality and develop tourism products that align with modern trends. Contemporary campers increasingly choose camping as a lifestyle choice rather than for financial reasons. This paper analyzes the potential for the development of camping tourism in Slavonia, a region that is still in the early stages of developing this segment. The research was conducted through interviews with five stakeholders and surveys of 107 campsite users, revealing that natural beauty is the greatest potential, while the main obstacles to development are the limited number of campsites and accommodation capacities. The study primarily involved younger visitors (aged 26-35), who expressed high levels of satisfaction with the offerings but were dissatisfied with the price-to-quality ratio. The key challenges identified include a lack of investment, the need for improved marketing, and greater support from local authorities. Recommendations include stronger integration of public and private resources, the development of innovative tourism offerings, and the promotion of Slavonia's natural and cultural attractions. With ongoing research and synergy among all stakeholders, camping tourism has the potential to become a significant driver of regional development and a means of retaining young people.