The main goal of this final paper was to explore the potential for launching a new business venture by leveraging the county’s comparative advantages. The research identified the ways in which starting an entrepreneurial venture, that corresponds to the specific comparative advantages of the county, contributes to the social and economic development of the county. Main focus was Osječko-baranjska county and the winery "Zlatno brdo" located in Zmajevac. Through the production of wine, with the help of county subsidies, this small family business contributes to the development of the region through the production of quality wine, creation of new products, promotion of the region through its business venture, through use of local materials and the future employment of the local residents, with future goals for growth and modernization. This example highlights how small family businesses can successfully contribute to regional development through innovation, using available regional support for entrepreneurship and local resources, effective branding, and blending tradition with modernity, with a continuous increase in market presence. Since Osječko-baranjska County is known for its wines, the business benefited from high-quality materials, local suppliers, and cultural heritage, which helped it achieve a competitive market edge. The success they made, points to the importance of recognizing opportunities of using local resources and knowledge of regional development strategies that identify the comparative advantages of counties, and the possibility of using local quality materials, from local suppliers for production.