This final paper investigates and proposes promotional activities on social media for a selected dental center with the aim of increasing visibility and attracting new patients. The proposed activities include creating quality content, using paid advertisements, engaging with followers and influencer marketing. The final paper is based on an analysis of the current market and best practices in digital marketing. To achieve optimal results, the final paper thoroughly analyzes demographic data collected through a survey, which shows that the majority of respondents are women aged between 46 and 55. Most respondents visit the selected center several times a year and find promotional activities useful and informative. Additionally, most respondents learn about the center through internet searches, with social media being crucial for reaching the target audience. The proposed strategy includes regularly posting educational and informative content that is visually appealing and easy to understand, using advertisements to increase reach, and actively engaging with followers through comments and responding to inquiries. Moreover, collaboration with influencers who have the trust of their audience can significantly contribute to increasing visibility and attracting new patients. This strategy is based on an analysis of the perception of the quality of promotional activities, which most respondents consider professional and informative. It emphasizes the importance of maintaining a high standard in communication and the promotion of dental services.