This research aims to gather information on the political attitudes of young voters in Croatia and explore the potential for creating a new political party tailored to their needs and interests. Using a combination of qualitative and quantitative research methods, the study examined the political preferences, attitudes, and perceptions of young voters aged 18 to 35. Additionally, the research analyses the motivation for voting and the key socio-political issues that young people consider important. The paper focuses on the creation of a new political option, the HRABRO party, whose goal is to address the specific problems faced by young people in Croatia. This political option utilizes modern communication strategies, especially digital platforms like Instagram, TikTok, and Facebook, to increase visibility and encourage greater involvement of young voters in political processes. By utilizing digital tools, political communication becomes more dynamic, allowing for a personalized approach and direct interaction with voters. The research results show that young people seek authentic, personalized political messages and that social networks play a key role as the primary source of information for this demographic group. The findings provide valuable insights into political communication with young people and open avenues for further research on their political participation, with an emphasis on the digitalization of the political sphere.