This paper presents the tourist potentials of the city of Vukovar in a unique way through a clearly defined analysis of tourist content and tourist opportunities. Therefore, the paper presents the tourist potential of Vukovar as a basis for economic development. Given the past of the city of Vukovar, the work achieves an interesting presentation of how Vukovar has managed to "grow" through all these years with the potential for further growth and development. Unfortunately, despite good opportunities, it faces the main problem that is also a problem throughout the country, and that is the emigration of the population, especially young people. Precisely because of this, Vukovar needs tourist development in order to be able to offer new opportunities to the local population. The great opportunity and strength of Vukovar is precisely its potential of cultural and historical heritage, as well as the "war story". In addition to cultural and historical heritage, Vukovar shows a beautiful landscape that has been used for various types of activities. Among these possibilities are the Vučedol culture, and much more such as river cruising, organic food, top wines, cycling trails for those desired adventures and staying in nature. However, in conclusion, it follows from the entire paper that despite all the above advantages of Vukovar and all the resources that the city has at its disposal, the tourist potential is far from being sufficiently exploited, so the key to its further popularization and success in the diversification of the tourist product is in a well-designed and presented marketing presentation of the wealth that Vukovar offers to guests and tourists, which would arouse greater interest of both domestic and foreign tourists and guests for Vukovar.