In an exceptionally varied and multifaceted spectrum of geographic areas offered as tourist destinations, the Caucasus Mountains and their resources are still largely unexplored. The objective of this paper is to determine the measure in which the existing resources of the Caucasian range have been evaluated in the sense of tourist product development. The Caucasus region’s tourism is relatively underdeveloped, and this analysis aims to determine its greatest potentials for, as well as obstacles to a faster development. The methods used in this paper are based on the analysis of scientific and expert articles, as well as other relevant resources. The author will conduct a preliminary research based on a semi-structured interview with the aim of determining potentials for further tourist development. The survey consists of 15 questions answered by the subjects. The interviewees are a climber-explorer, a tourist, and a scholar, who were able, through their experience and knowledge, to provide insight into the tourist offer of the countries and mountains of the Caucasus region, the local culture, customs, and cuisines. The main conclusions of the research are: the subjects have made it apparent that the region has varied potentials, and that it is in different stages of development. Azerbaijan and Georgia have the greatest room for improvement. Investing in transport infrastructure would be key to connecting the most important tourist centres. The research has shown that local inhabitants should be provided with good jobs in tourism, which would last throughout the year. It is crucial to support the local communities in developing tourism in rural areas, because the inhabitants are not used to foreign visitors, due to their isolation and remoteness. Accommodation should also be improved, as well as the reputation of the area. The natural cultural inheritance of the Caucasus as a region of recognizable tourist identity should also be taken into account within the framework of digital advertising.