This paper focuses on the topic of "Comparative perception analysis of the content creator competitive profile from the perspective of three types of Croatian marketing experts". The paper explores the basic problem manifested in the insufficient information about the perception of the competitive profile of content creators from the perspective of three different types of marketing experts in Croatia. The main goal of is providing a better insight into the importance of the results of a comparative analysis of the perception of content creators, especially in the era of significant infuence increase of internet marketing, and consequently the influence of marketing on social networks. In the theoretical part of the paper, concept, development and importance of internet marketing, social networks and marketing on social networks are described. Definitions and characteristics of influential people, the so-called influencers, are briefly described and an example of good practice is presented along with an analysis of trends in Croatia and world. Using in-depth interview method with the experts, opinions and responses of three different types of marketing experts, marketing agencies, marketing clients and content creators were collected in the empirical research. Based on the results of the research, conclusions and recommendations for business practice were made for agencies, marketing clients and content creators in order to successfully increase mutual cooperation and business on new campaigns. Given the dynamic development of social networks, including social network marketing, by using recommendations for creative marketing solutions, it is possible to maintain and improve business, competitiveness of all stakeholders of the researched topic and maintain awareness among their target groups.