The coronavirus disease pandemic has left a deep and indelible mark on the retail and consumer goods sector due to the need for immediate adjustment of operations caused by the special provisions of the national headquarters. Companies within the sector were forced to redefine business in order to survive. While some were less successful in this, others adapted their business and found new ways of performing certain business activities and thus improved their business. The main goal of this specialist thesis is to determine the impact of the coronavirus on the retail and consumer goods sector in Croatia and to show the possible development of the sector in the future. The research method that was used in order to achieve the defined goal of the work is the scenario creation method. In addition to the analysis of available secondary sources of information, primary data was collected using a survey questionnaire method with various stakeholders from the retail sector who evaluated the most important influencing factors for the future of the sector. The results showed that despite the strong destructive impact that the pandemic had on smaller entrepreneurs, companies that quickly adapted to new business conditions proved that even in the most crisis situations it is possible to do business successfully, even to improve business. From the results of the research, an impact matrix was created, which served as the basis for creating future scenarios. They can help entrepreneurs predict the development of similar crisis situations in the future and better prepare for the risks that threaten the operations of their companies. This topic can be further explored in the future by studying the relevance of all innovations in business that have been triggered by the pandemic and how they can be applied to other crisis situations.