The task of this paper was to investigate the business of a young entrepreneur engaged in tourism in Pomer, near the city of Pula. The previous operations of the tourist entity Giardino Marino were studied, and marketing research was conducted to improve the offer and promotion of the tourist entity. The data were collected through a survey conducted on a sample of 63 respondents who were guests at the tourist entity Giardino Marino. The purpose of the research was to find out whether recent guests of the tourist entity Giardino Marino are satisfied with the current offer and whether they were willing to pay more if the facility offered more. To find out the details of the business so far, an interview was conducted with the owner of the entity. Also, the paper explains the concept of promotion and previous promotional activities of the tourist entity Giardino Marino. A SWOT analysis was conducted to analyse the strengths and weaknesses in detail, as well as the opportunities and threats of the tourist entity, which helped when giving recommendations for improving the offer and promotion of the tourist entity Giardino Marino. In the paper, as a result of the research, the majority of respondents believe that the offer of the tourist entity Giardino Marino should be improved and expanded with a hot tub, sauna and wellness. In the conclusion of the paper, recommendations and suggestions for practice related to the improvement of the offer and promotional activities were given, which should be an incentive for the owner of the entity to improve the business.