Gastronomy has great importance for preserving and expressing the identity of a society or area. The purpose of this final paper is to highlight the richness and diversity of Croatian regional cuisines, with an emphasis on the potential and values hidden in Slavonian cuisine. This cuisine obviously rich in flavours and unique, is not adequately represented in comparison to other regional cuisines. One can conclude that today a well-managed marketing supports every successful business. The process of branding creates media attention, carries out promotion, builds recognition and distinguishes it from the competition. For the purpose of this paper, research was conducted on the importance of branding for the development of Slavonian gastronomy. The method used to collect data is an online survey. The research confirmed the initial assumptions. One can conclude that even the abundant values of Slavonian cuisine is not enough to succed if we leave out the branding process. The best indicator of benchmarking is Istrian cuisine. Following the example of Istria, we can conclude that success requires long-term work and investment in order to build an image, gain consumer recognition and loyalty, achieve an advantage over the competition and capture new markets.