Typical camp guests are nature lovers who enjoy being outdoors, are looking for an active vacation, are environmentally conscious and are constantly looking for new ideal locations. For such guests, camping is a lifestyle, while their motives for traveling are family gatherings, adventure and meeting new people. Ten years ago, additional requirements and expectations appeared that led to major changes in the demand for accommodation within the camps. The new type of campers want a more comfortable stay, more privacy and peace, and this has led to the emergence of glamping as the most popular trend in the world of camping. Glamping means a luxuriously equipped space in which guests stay, while actively spending their free time, which requires a significantly greater commitment than usual from the service provider. At the same time, the introduction of glamping turns campsites into status symbols and encourages innovation and diversity. Due to the differences in the habits and wishes of camping and glamping guests, there are certain implications that directly affect the organization of such "combined" camps. For the purposes of writing this paper, research was conducted on the example of a new family camp on the island of Ugljan, which combines different types of accommodation and is an excellent example of the diversity of the offer. By studying the efforts of the camp administration and the wishes of the guests over a period of five seasons, the paper draws conclusions about the content and service elements that influence the introduction of glamping into the offer of camps.