This final thesis, which deals with the analysis of the minimalist concept used in advertising, provides an insight into the benefits of using a minimalist approach in advertising. In the theoretical part, the main characteristics of minimalism, according to the experts that advocate this artistic approach, are described. Additionally, turning points in history and the main events that marked the development of minimalism are presented. A theoretical framework also provides an elaboration of the main definitions of the term advertising from the point of view of first-rate marketing experts. Furthermore, the historical development of marketing is described, starting with the first examples of primitive advertising, and moving on to modern social media advertising. A chapter on advertising elaborates on advertising goals and media and their historical development. Good practice examples are also mentioned, some of which the author chose herself and some of which were taken from the survey respondents’ answers. When it comes to the research, the survey was conducted for the purpose of writing this final thesis, and a survey questionnaire was distributed online in Google Forms. The research was conducted among 161 respondents between April and August of 2023. The research showed that the respondents mostly prefer a minimalist approach to advertising and that they consider it elegant, visually appealing, and informative enough. Finally, some practical recommendations given about observations made during the research and writing of the paper are provided.