The topic of this paper is the communication plan of an emerging real estate agency. The introduction chapter of the paper deals with the theory of communication planning, the communication plan and parts of the communication plan. These parts of the paper emphasize the importance of communication planning. The following chapter of the paper deals with the area of activity of real estate agencies and the communication of real estate agencies. Before creating a communication plan proposal, it was necessary to conduct research, i.e., the market analysis. The market analysis was carried out by analysing the number of real estate agencies, the content of websites, the content of social networks and media publications. The communication plan proposal concerning the emerging real estate agency was created on the basis of data provided in the theoretical part of the paper and the conducted market research. The communication plan proposal clearly gives guidelines on how the emerging real estate agency should set up communication with the target public and ultimately achieve its communication goals. The conclusion summarizes the results of the paper so that they relate to the set goals of the paper and indicate whether the answers to the research questions have been obtained. This paper can serve as a communication plan of a real estate agency and help in the realization of an entrepreneurial venture.