Brigljević Distillery is a family-owned business producing gin and barrel-aged fruit brandies in the category of premium spirits. It joined the Croatian market in 2002 and has since laid the foundations for preserving the local traditions of liqueur and brandy production. Alongside many other craft distilleries which have joined the market since its beginnings, and especially with the popularization of handcrafted gin in Croatia, Brigljević Distillery does not fulfill its potential in terms of recognition in the domestic market. For the purpose of improving the business, there is a need for greater effort in strengthening the brand's recognition, as well as enhancing its marketing communication in order to encourage a greater engagement of the existing customers and greater attraction of the new ones. Creating a new integrated marketing communication strategy would contribute to these goals, which would result in a greater impact on the image and positioning of the distillery in consumers' minds. This thesis presents the theoretical background of integrated marketing communication, the analyses examples of well-known distilleries' successful strategies, and the analysis of the current marketing communication by Brigljević Distillery. The research has been conducted in form of a focus group and a survey for the purpose of defining the distillery's market position and image, as well as investigating target consumers' overall habits and preferences related to the drinks industry. At the end of the thesis, there is a preposition of integrated marketing communication activities in the shape of a strategy with the defined target audience, goals, message, channels, budget, and media mix − all with the purpose of reaching the final goal – improving Brigljević Distillery's business.