Promotion is today one of the most important forms of communication in the business world, especially in the promotion of tourist destinations. Given the importance of tourism as an economic sector, the promotion has a leading role to attract, but also retain tourists. The aim of this study and the research was to find out the channels of communication and how tourism in Koprivnica–Križevci County was promoted. The study was conducted through a structured intervju which means that the intervju was not sent electronically but it was done directly. The study included six respondents. The respondents are employed in the tourist offices, hotels and travel agencies. The results showed that the respondents are aware of the importance of good promotion. Respondents are aware that for a good promotion requires more resources, and more tourist attractions that would attract not only local residents, but also residents of other counties and even states. While the respondents came from various tourist structures, their method of promotion is almost the same which means they advertise the most on the Internet and through the same social networks. Although respondents used a similar method of promotion, they do not act together. For the benefit of the Koprivnica – Križevci County, in certain segments the joint action would contribute to better promotion of tourism.