This final thesis deals with the topic of advertising through the digital tool Google Ads. Its role in the former media space and its evolution through time, investment and user interest are explained. The thesis covers information on various advertising channels that are a main feature of the Google Ads tool to clarify the structure of the ads eco-system and to justify the use of the tool in the case study. With the aim of getting to know the Google Ads tool, the final thesis explains the possibilities, ways and methods of using it in accordance with the given business goals, and shows the result of using the tool on a practical example of a case study. In the case study, the complete cycle of planning, preparation, execution and reporting of results achieved through Google Ads advertising is clearly addressed. The study clearly presents results achieved within the specified time-frame and in relation to business goals set. As the primary source of information, the Google Ads reporting interface has been chosen. Google Analytics, the tool used for reporting and dana analysis was chosen as the source of information for reporting on Key Performance Indicators, to showcase success of the advertising efforts against set business and media goals. The study clearly showcased campaign success and determined that Google Ads is a justified investment in both business and marketing sense, as it has achieved and surpassed set business goals.