Today, socially responsible business is a key aspect of a company's or organization's business. Apart from being reflected in various examples of business such as care for the environment, employees, investors and other associates, more and more research is being done in the field of fashion industry, i. e. culture and the role of clothing. Changes that occur in the environment and society and economic development have an impact on the business of organizations but also on the wishes and needs of consumers. The very notion of social responsibility refers to the range of activities of the company, from the production of products (how and why), then the impact on the environment, employment, and training for work. In addition, special importance is placed on the communication process itself, which is the basis for the success of a company. The basic division of communication is verbal and nonverbal. Nonverbal communication can be expressed by other means instead of words. It is also possible to communicate with clothes, so the role of clothing is also one of the topics that is being explored today in terms of socially responsible business. Clothing and the feelings affected by clothing have the course and development of nonverbal communication among people. Clothing can result in negative as well as positive visual effects on the message that is ultimately sent to the recipient of the message. Given the emphasis on corporate social responsibility, it is important to explore the role of the fashion industry here and how it is involved in the business of organizations that promote their social responsibility. The question that remains is whether employees will follow the prescribed dress code to support the preservation and promotion of socially responsible business or whether it will be left to them and allowed as their personal attitude and value, and ultimately, choice.