This thesis starts from the problem that that the translation agency to be established does not have its own business communication plan and does not have ways and techniques to maximize communication and sales in order to position itself in the market. In order to find out which techniques can help in positioning in the market, it is necessary to analyse the market situation as well as the wishes and needs of the target groups to which the communication is directed. Based on an in-depth (semi-structured) interview, 10 translators/proof-readers working in the field of translation and having their own office were interviewed. Information was gathered on the market situation, competing translation agencies, target groups, acquisition of clients and their requirements, pricing of the service, as well as desirable communication and business strategies and techniques for implementation. The results of the interviews show that the strategy of the translation agency to be established should focus on providing high quality service, reasonable prices with possible discounts for certain target groups, and fast service. The strategy must include the use of communication through the website and social networks. Based on the information obtained, a business communication plan was created for the translation agency to be established, showing all the necessary steps of systematic planning: from market analysis, SWOT analysis of the internal and external environment, to the creation of goals, strategies, missions, visions, un of comprehensible statements. The a priori segmentation determines the target groups and proposed tactics, the timing of activities and the indicative financial plan.